The 2026 Portrait of Meeting Planners & Attendees™ “U.S. Edition” explores the key trends shaping the meetings, incentives, conferences and events (MICE) industry in the United States. It provides an overview of the meetings and events landscape, including planners’ priorities, attendee expectations and travel motivations for MICE.
This study examines topics such as venue and destination selection, technology requirements, planner profile, barriers and attendee preferences, among others.
By analyzing these findings, the report delivers actionable insights for destinations, venues and industry stakeholders seeking to meet the evolving needs of planners and attendees.
Understanding these trends is essential for identifying opportunities, guiding investment in venues and services and ensuring successful, engaging meetings and events in today’s dynamic market.
