{"product_id":"2026-portrait-of-american-and-canadian-international-travelers","title":"2026 Portrait of American and Canadian International Travelers™","description":"\u003cp\u003eThe \u003cstrong\u003e2026 Portrait of American and Canadian International Travelers™\u003c\/strong\u003e provides an in-depth view of international travel intentions, spending, destination preferences and planning behaviours across the United States and Canada. The study identifies where the two markets are moving together, where they are diverging and what those shifts mean for destinations, travel providers and marketers.\u003c\/p\u003e\n\u003cp\u003eThe findings reveal a market focused on \u003cstrong\u003emaximising the value of each trip rather than simply spending less\u003c\/strong\u003e. American travellers expect to spend \u003cstrong\u003e$11,808\u003c\/strong\u003e on international vacations in the next 12 months, down from $13,130 in 2025, while Canadian travellers anticipate spending \u003cstrong\u003e$8,800\u003c\/strong\u003e, up from $8,179. At the same time, safety, geopolitical instability and political climate have become central influences on destination choice. \u003c\/p\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHow international travel spending and trip intentions are evolving in the U.S. and Canada\u003c\/li\u003e\n\u003cli\u003eWhich destinations, activities and accommodation types travellers prefer\u003c\/li\u003e\n\u003cli\u003eHow affordability pressures differ by market, generation and household income\u003c\/li\u003e\n\u003cli\u003eWhy safety, political climate and global instability are redirecting travel demand\u003c\/li\u003e\n\u003cli\u003eHow Gen Z, Millennials, Gen Xers and Boomers differ in their motivations and travel-party preferences\u003c\/li\u003e\n\u003cli\u003eWhere travellers seek inspiration and information, from social platforms and review sites to AI tools and travel advisors\u003c\/li\u003e\n\u003cli\u003eWhat is driving demand for luxury travel, multidestination trips, cruising and organised group tours\u003c\/li\u003e\n\u003cli\u003eHow sustainability, airline choice and international business travel influence traveller decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe study also explores major shifts in travel planning. AI tools such as ChatGPT, Gemini and Claude have been used for travel planning by \u003cstrong\u003e73% of American travellers and 60% of Canadian travellers\u003c\/strong\u003e, although Canadians remain less likely to trust AI-generated recommendations. Human expertise also remains highly relevant, with \u003cstrong\u003e58% of Americans and 47% of Canadians\u003c\/strong\u003e expecting to use a traditional travel advisor for an international vacation within the next two years. \u003c\/p\u003e\n\u003cp\u003eWith detailed insights covering the complete international travel journey, this study helps travel organisations \u003cstrong\u003eidentify emerging opportunities, sharpen audience segmentation and build more relevant products, messaging and channel strategies\u003c\/strong\u003e for two of the world’s most important outbound travel markets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e Destination marketing organisations, tourism boards, hotels and resorts, airlines, cruise lines, tour operators, travel advisors, research teams, strategists and marketing professionals.\u003c\/p\u003e","brand":"MMGY","offers":[{"title":"Default Title","offer_id":50540286214297,"sku":null,"price":2500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/3685\/files\/2026.06.28_TravelIntel_POACIT_Covers_Frontcopy_1.png?v=1790328955","url":"https:\/\/store.mmgyintel.com\/products\/2026-portrait-of-american-and-canadian-international-travelers","provider":"MMGY Global","version":"1.0","type":"link"}