2025 Portrait of Black Travelers in America Report Package

Gain a comprehensive understanding of the Black travel market with this exclusive package of three in-depth reports.

• Uncover the unique perspectives and preferences of Black Meeting Planners. This report from MMGY and NCBMP, based on a January 2025 survey of 200 NCBMP members, provides critical insights into their meeting and event planning practices, including spending habits, preferred destinations, and off-site activity preferences.
• Discover the travel motivations, behaviors, and preferences of Black travelers in the U.S. This core report from MMGY is based on a survey of 2,000 active Black leisure travelers, providing in-depth insights into their travel intent, planning trends, trip activities, spending habits, and more. Gain valuable intelligence to effectively target and engage this dynamic and growing segment of the travel market.
• Understand the unique travel behaviors of Black leisure travelers. This section of the report profiles their distinct travel habits by comparing their travel patterns to the overall U.S. leisure travel market. Leveraging data from DK Shifflet’s 2023 TRAVEL PERFORMANCE/MonitorSM, this analysis is based on a robust sample size of 6,523 Black leisure travelers and 54,428 total U.S. leisure travelers.