MMGY Global

2025 Intel Brief: The State of the Global Traveler

$ 500.00 USD

Navigate the New World Order of Travel: Your Guide to 7 Key Global Markets in 2025

Are your international marketing campaigns hitting the right notes? In 2025, understanding the global traveler means going far beyond borders – it demands a deep dive into the unique perceptions, motivations, and tensions shaping decisions within each critical market.

Trying to attract German travelers with a message about affordability when they highly value sustainability? Pitching vast cultural experiences to Canadians who are increasingly choosing destinations based on safety and stability? Generic strategies are doomed to fail.

Imagine confidently allocating your budget, knowing precisely which markets show the highest intent to travel to destinations like yours. Picture crafting campaigns that directly address the specific concerns – and leverage the unique strengths – perceived by travelers in London, Berlin, Riyadh, or Beijing.

The 2025 Intel Brief: The State of the Global Traveler provides this essential, actionable intelligence. We've surveyed thousands of active international travelers across 8 countries to deliver a focused analysis of the 7 powerhouse markets that matter most:

  • United Kingdom

  • United States

  • Saudi Arabia

  • China

  • Canada

  • Germany

  • India

What's Inside? Your Strategic Advantage for Each Market:

This isn't just raw data; it's distilled insight designed for action. For each of the 7 key countries, you get:

  • Current Travel Intent: See the level of interest in visiting your region within the next two years.

  • Shifting Sentiment: Understand whether interest from that market is growing or shrinking compared to last year.

  • Perception Deep Dive: Our unique Importance-Performance analysis reveals how travelers rate your region on critical attributes (like safety, culture, sustainability, affordability) versus how important those attributes are to them. Instantly spot your strengths and critical weaknesses.

  • Expert Analyst View: We pinpoint the core narrative, opportunities, and challenges for each market.

  • The Bottom Line – Your Action Plan:

    • Key Tension: We identify the single biggest perceptual challenge or market dynamic you must address.

    • Strategic Imperative: We provide a clear, focused recommendation on the most crucial action needed to win travelers from that country.

Why This Report is Different:

Most reports give you data. We give you direction. The "Key Tension" and "Strategic Imperative" summaries for each country cut through the noise, providing the clarity you need to make smarter, faster decisions. Understand why Canada is benefiting from global instability, how Saudi Arabia is battling legacy perceptions, or why the UK's cultural appeal is offset by value concerns.

Stop navigating the complex global market blindfolded. Get the targeted intelligence you need to build campaigns that resonate, address real concerns, and drive impactful results in 2025.

Purchase your copy of the Intel Brief today and unlock the state of the modern global traveler.