Spain: The Purpose-Driven Explorer

Experience-Seeker | Image-Conscious | Motivated
Spanish soccer fans travel with intention. For them, every journey means something, offering a chance to connect, evolve and create memories that matter. Sporting events appeal to them because of the combination of excitement, culture and collective emotion.

They are well-informed and discerning, influenced by expert voices, online reviews and aesthetic credibility. They seek destinations and brands that are both aspirational and authentic, and create experiences that look good, feel good and do good. Sustainability, style and social belonging are key motivators in their decision-making.

Ideal for destinations, airlines and lifestyle brands that blend cultural depth with premium experience.