Italy: The Passionate Planner

Efficient | Socially Connected | Passionate
Italian soccer fans live for the thrill of discovery and the energy of the crowd. They’re passionate, meticulous planners who view travel as both a pursuit of joy and a strategic mission. World sporting events appeal to their love of emotion, community and precision – every trip is a chance to experience something extraordinary and share it with others.

They’re savvy consumers, diving deep into forums, reviews and local insights before booking. Authenticity matters, and they reward brands that innovate while staying true to their roots. They want to discover something new and feel like insiders while doing it.

Designed for travel brands, OTAs and hospitality companies seeking data on adventure-seeking, loyalty-driven consumers.