Germany: The Cultured Connector

Influential | Expressive | Epicurean
For German soccer fans, discovery begins with the senses – especially taste. They explore the world one bite at a time, chasing new flavors, dining experiences and plates worth sharing. This audience blends passion with practicality. They love innovation, but they also value reliability and social responsibility.

Sporting events offer them the perfect mix of global connection, cultural exchange and local cuisine. They are natural promoters who influence others with their authentic storytelling. They plan with precision, guided by expert opinions and trusted platforms, but their hearts lead them to brands that make exploration simple, stylish and sustainable.

Best for culinary tourism, cultural destinations, and experience-driven brands that value storytelling and community influence.