France: The Intentional Trendsetter

Exploratory | Tastemakers | Intentional
French soccer fans are sophisticated explorers who live for excitement, beauty and meaning. Travel is a reflection of their identity, balancing adventure, style and purpose. They’re drawn to global events for the cultural immersion, energy of the crowd and the chance to be part of something epic.

Every choice they make – from where they stay to what they share – is guided by expertise and discernment. They make travel decisions based on reviews, how personalized their experience is and if the brand has a positive community impact. Brands that are smart, socially responsible and effortlessly stylish earn their trust and advocacy.

Perfect for luxury destinations, cultural institutions and hospitality brands looking to connect with high-value, culture-driven travelers.