Canada: The Purposeful Adventurer

Driven | Plugged In | Experience-Oriented
Canadian soccer fans are intentional adventurers. They travel to unwind, to grow, to test themselves and to collect meaningful stories. They are inspired by action and connection, drawn to the energy of global sporting events where achievement and community collide.

This audience relies on trusted sources, like expert reviews, peer recommendations and premium travel content, to plan every step of their journey. They’re tech-savvy, loyal to innovative brands, and eager to explore authentic destinations that align with their sense of ambition. They look for experiences that feel elevated, ethical and unforgettable.

Best suited for adventure brands, travel platforms and destinations focused on cultural depth, personalization and social good.