Brazil: The Trendsetting Tastemaker

Image-Conscious | Experience-Seeking | Trendsetting
For Brazilian soccer fans, travel is about self-expression. It’s a chance to live beautifully and share boldly. They curate trips that look as good as they feel, full of vibrancy, immersion and energy. World sporting events are irresistible because they merge prestige with passion. Whether they’re at a beach club in Miami or a rooftop viewing party in Barcelona, this audience seeks experiences that amplify their image and connect them to the international stage.

They value style, innovation and authenticity, and they gravitate toward brands that help them stand out. With a strong sense of personal image and community influence, they’re early adopters who inspire others to follow.

Ideal for premium hospitality brands, airlines and destinations focused on high-end, culture-rich travel experiences.