Australia: The Influence-Driven Explorer

Status-Seeking | Curious | Influence-Driven
Australian soccer fans are ambitious travelers who see the world as both a playground and a platform. They’re drawn to destinations and events that make a statement and say something about who they are and where they’re going next. Attending world sporting events isn’t just about witnessing greatness – it’s about them being seen as part of it. They crave discovery and connection through experiences that feel exclusive, premium and shareable.

They are strategic decision-makers, inspired by social media, entertainment and expert reviews. Deals matter only when tied to a brand that enhances their image. If your brand can blend luxury with innovation – or deliver personalized experiences that elevate their lifestyle – this audience is ready to engage.

Perfect for brands focused on luxury travel, sports tourism, wellness and high-value experiential marketing.