2025 Portrait of Latin American International Travelers™

Based on an October 2025 survey of 3,774 travelers across six major markets, Portrait of Latin American International Travelers™ is MMGY’s newest syndicated study, examining how consumers in Brazil, Mexico, Chile, Argentina, Colombia and Peru plan and book their international trips. The findings reveal sharp contrasts that challenge long-standing industry assumptions and present meaningful new opportunities for global destinations, airlines and hospitality providers.

"Latin America is not a monolith,” said Simon Moriarty, Vice President of Syndicated Research for MMGY Travel Intelligence. “Traveler behaviors across the region are shifting in very different directions, from Brazil’s digital and sustainability focus to Mexico’s premium preferences and Argentina’s emphasis on price protection. These distinctions make it clear that success in this region depends on tailored strategies for each market rather than a single regional playbook."

As safety expectations rise, digital behaviors accelerate and market differences sharpen, brands that succeed in Latin America will be those that adapt with nuance, flexibility and a clear departure from one-size-fits-all strategies.