2025 Portrait for Strategic Planning™ “U.S. Edition”

MMGY’s 2025 Portrait for Strategic Planning^™ “U.S. Edition” explores how Americans plan and book their vacations, including what inspires them, key factors affecting destination choices and barriers to travel.

This report examines topics such as typical travel planning and booking behaviors, past and future leisure trip intentions, travel motivations and barriers, destination preferences, motivations for revisiting places, and media channels used during the planning process.