Portrait Snapshot of the Road Tripper™

The Snapshot of the Road Tripper, is a snapshot report of this audience segment derived from MMGY Global’s 2018–2019 Portrait of American Travelers study. This report provides a quick look at who these travelers are and will include:

• Market size
• Key insights
• Communications action plan
• Survey methodology
• Data tables covering:
  • Demographics
  • Travel spending, vacations & intentions
  • Media consumption
  • Traveler motivations & personalities
  • Road trips